PDA

View Full Version : iDTV’s deliver Freeview|HDTM built-in



Apsattv
26-06-2008, 07:46 AM
From PRESS RELEASE: Freeview Limited


24 June, 2008


Freeview, the free-to-air digital television and radio platform, today announced the launch of the first suite of integrated digital TV’s, in conjunction with leading manufacturer Sony.


The arrival of the Sony BRAVIA V and W series marks a stunning start to the new line-up of products due to enter the market between now and Christmas 2008 that will have Freeview|HDTM built-in.


Along with integrated digital TV’s (iDTV’s), a number of new (stand-alone) digital receivers, including those with recording capability, are set to arrive in 2008.
In addition to the increasing choice in digital receivers, from the 8th of August Freeview will enable its viewers to experience this year’s biggest TV event, the Olympics, in high definition* on TV One plus 24/7 coverage on Freeview channel 20 – TVNZ Sport Extra.


Steve Browning, GM of Freeview, comments: “Freeview is undoubtedly the best way to experience the Beijing Olympic Games with TV One and TVNZ Sports Extra, a whole extra channel of Olympic coverage only available via Freeview”.


“The integrated digital TV’s provide the best solution for Kiwi’s who are yet to upgrade to a high definition TV as there’s no longer a requirement for a separate digital receiver, you get the superb quality that is synonymous with Freeview and there’s no fuss when it comes to installation or set up,” he adds.
“The compelling combination of a growing list of great products, your favourite shows in digital quality and no monthly subscription means there’s never been a better time to embrace Freeview and go digital,” he concludes.


The Freeview|HDTM service is currently available to around 75 per cent of New Zealand homes via UHF transmission. Homes outside these areas can still enjoy the benefits of an integrated digital TV with the additional purchase of a Freeview satellite receiver, and satellite dish if required.


* TV One Beijing Olympics coverage is in HD on the Freeview|HDTM service only.


ENDS
For more information or details concerning the launch event please contact:
Paul Gunn Kelly Bennett
TBWA\PR TBWA\PR
09 366 6266 or 0274 409 964 09 366 6266 or 021 380 035
paul.gunn@tbwawhybin.co.nz kelly.bennett@tbwawhybin.co.nz