Believe your ears, the ads are louder

[paulw]

Something we already new but the TV networks denied it..

"Consumer advocates are calling for tougher limits on the noise of television advertisements after tests showed they are up to 50 per cent louder than the programmes they follow.

Testing commissioned by the Weekend Herald of 23 commercials showed primetime ads on TV3 were 50 per cent louder than programmes and TV One ads 20 per cent louder.

Harvey Norman and Placemakers ads and TV3 network ads such as for America's Top Model were among those singled out as especially loud."

The rest here.

http://www.nzherald.co.nz/section/1/story.cfm?c_id=1&objectid=10510704

They should have included Sky as they are one of the worst offenders..

[Injuised]

17 May 2008
TV3 says it is impossible for advertisements to be louder than programmes.

Auckland University experts say the commercials are 50 percent louder than programmes on TV3, and 20 percent louder on TVNZ.

TV3's Roger Beaumont says because of a system called 'peak-level monitoring', volumes for ads and programmes can not be louder than each other. He says if those peak levels are hit more often, as is the case with heavily-compressed ads, viewers could get the impression the volume has been cranked up a notch.

Mr Beaumont says the peak level can never be exceeded, but during a programme there is more variation or dynamic range than there is in a commercial so commercials appear to sound louder.

[Injuised]

So they arent louder its just that everything else is quieter

[kenj]

So they arent louder its just that everything else is quieter


The advertisers are the losers in this. I don't know about other people, but in our house there is always a scramble for the mute button when the ad break starts.

I agree that Sky is the worst by far. Mind you, such a lot about Sky is turning to crap.

Ken