Colmar Brunton Poll

[Injuised]

Just received the results of the Colmar Brunton Poll

[bartender]

Very interesting reading.

Especially the fact that they only surveyed 186 people.. I would have thought you could have found a wider pool of people than that. And of the 74 who got a new dish, only 5 did it themselves. Where has that #8 fencing wire attitude gone ;)

What I think is MOST telling of this is the Pricing Analysis... The "reasonable" price point for Freeview is ~$150-200 and 50% of people think that is a good price.... Wonder what people will think of the $400+ just for a DTT STB that they can't utilize most of the reason for the box being 200% more expensive due to not having an HDMI port on their standard 28" CRT TV.

Again, my 2 cents worth (not that Kordia/Freeview/TVNZ/Canwest give a ....) is not broadcasting MPEG2 for SD is setting yourself up for failure. You instantly price yourself out of the "kiwi common man" market of less than $200 is do-able for a STB and worth going out and getting one for the improved features like EPG / PQ etc. We all know that MPEG2 for SD and MPEG4/H.264 for HD works on the same mux, yes you loose the numbers of channels you can squeeze into a single Mux/TP, but you gain cheap STB's ex-aussie or the rest of the world and that would mean a high customer uptake.

The only reason I could see is if you would require double the hardware at each transmitter site due to having MPEG2/MPEG4 however I "believe" (and please correct me if I am wrong!) that the extra hardware would only be required at the point of compression ie TVNZ/Canwest, Kordia just pump around a DVB stream and don't care what it's compressed in.

Just seems stupid to me.

[kiwisteve]

I'm sure the transmitters wont care if its mpeg2 or 4 . The encoders . exciters / PA's will just pass what they are sent from the broadcaster .
But I'm sure the price of Mpeg4 will fall rapidly as other countries adopt as well :D:D:D:D

[Injuised]

Only %69 of installers were knowledgeable about freeview and only %82 of installers got it right first time.

There must be allot of cowboys out there

[bartender]

But I'm sure the price of Mpeg4 will fall rapidly as other countries adopt as well :D:D:D:D

How does that Tui billboard adds go again??? The rest of the world who has already implimented DVB-T MPEG2 (Australia included) will be replacing their existing MPEG2 DVB-T investments with MPEG4/H.264 and switching off their MPEG2 to force their consumers to upgrade to MPEG4 hardware, and thus bring down the price of the STB's due to mass market uptake... Yeah right.

I am sure many countries may roll out MPEG4/H.264 in the next 12-24 months, but I would expect that it would be a complimentary solution to only provide HD services on-top of their existing SD services, and leave the existing SD on MPEG2. That would be the logical step IMHO.

Just my 2 cents worth.