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06-12-2007, 11:19 PM
From http://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=83342
Brazil's six major chttp://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=83342ommercial TV networks launch terrestrial digital services that blend its and Japan's technologies
CARACAS (Kyodo) --- Brazil started airing terrestrial digital television programs Sunday night, becoming the first nation to adopt Japan's technological specifications for such TV broadcasts.
Brazil marked the occasion with a ceremony in Sao Paolo attended by President Luiz Inacio Lula da Silva and some 30 Japanese officials and industry representatives, including Kiyoshi Mori, vice minister for policy coordination at the Internal Affairs and Communications Ministry.
"Televisions played a key role in pushing our national integration in the 1960s," Lula da Silva said in a speech. "Technological innovations help expedite national solidarity."
The president pressed a button on a remote controller, leading Brazil's six major commercial TV broadcasters to launch their land-based digital services to households in and around Sao Paolo.
The number of Brazilian households subscribing to such broadcasts is currently limited to some 1,000 because receivers for digital signals are relatively expensive, local industry officials said.
But Brazil is intent on disseminating terrestrial digital TV broadcasts across the nation by 2013 by blending its and Japan's technology.
Brazil's six major chttp://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=83342ommercial TV networks launch terrestrial digital services that blend its and Japan's technologies
CARACAS (Kyodo) --- Brazil started airing terrestrial digital television programs Sunday night, becoming the first nation to adopt Japan's technological specifications for such TV broadcasts.
Brazil marked the occasion with a ceremony in Sao Paolo attended by President Luiz Inacio Lula da Silva and some 30 Japanese officials and industry representatives, including Kiyoshi Mori, vice minister for policy coordination at the Internal Affairs and Communications Ministry.
"Televisions played a key role in pushing our national integration in the 1960s," Lula da Silva said in a speech. "Technological innovations help expedite national solidarity."
The president pressed a button on a remote controller, leading Brazil's six major commercial TV broadcasters to launch their land-based digital services to households in and around Sao Paolo.
The number of Brazilian households subscribing to such broadcasts is currently limited to some 1,000 because receivers for digital signals are relatively expensive, local industry officials said.
But Brazil is intent on disseminating terrestrial digital TV broadcasts across the nation by 2013 by blending its and Japan's technology.